Aishwarya Rao
For most part of my life I have lived in a big and busy city...so a getaway break was something I always looked forward to. And then some remarkable events brought me to Tassie, a pure travel destination, a physical stunner! And ever since I have looked around for 'unique experiences', not featured in Lonely Planet Guides...Here is a list I hope to keep updating for the rest of the year.

Hollybank: Tree Top Adventures
Catch an incredible bird's eye view of the intriguing forests of Tasmania by gliding across treetops. You can enjoy the adrenaline rush of a high-wire, super-fast canopy ride in Hollybank, just twenty minutes from Launceston.

Wynyard: Unforgettable Views
The Wynyard Tulip Festival (September-October) is a chance to walk amidst thousands of blooming tulips and feel like a Bollywood star in a romantic song sequence. If flowers do you no good then explore the bleached sands of Sisters Beach and go swimming in the crystal clear waters of Boat Harbour Beach.

As they say, Tassie is nothing if not for its dazzling wilderness, colonial charm untouched beaches and incredible wine and food. Its urban spirit, fairly recent, will make you wonder if God froze time in Tassie for a small period in time. For a place that accommodates some amazing natural wonders, Tasmania is rather shy...this is my attempt to unearth its dazzling character.
Aishwarya Rao
I have waited a long time to see this postcard. To see the cultural capital of South India get branded. Although an 'I love Chennai' postcard is hardly any 'destination branding,' it is a refreshing step in that direction.

I love Chennai postcards are available at Ashvita, R.K.Salai

For a city like Chennai that has a fine history and a rich culture, it has often been misunderstood and sometimes even written off. (Remember the Lonely Planet review that claimed that Chennai lacks the
optimistic buzz of Bangalore?)
But look beyond its oppressive weather and difficult auto-drivers, you will find history in its sights and smells. Competing on every respectable stage beginning with technology, manufacturing, culture, education, media and cinema, Chennai is a grand assortment, a city that has something for everyone.
Yet there's very little that has been done when it comes to branding the city.

WHAT MUST BE DONE?
While the government must continue to invest in roadworks, waterworks and civic maintenance, there is an urgent need to tackle outsider perceptions of the city. Government, business, arts and media must come together to promote Chennai as an exciting destination for investment, tourism and talent! The very same principles of branding products apply to branding cities. So we need a strategy and a well executed campaign that will improve the city's image and communicate a promise of value to both its residents and its visitors.

I hope we can learn from New York, L.A., Melbourne and Sydney, some cities that have been marketed more than successfully. And no, I am not referring to a tourism logo, a tag line and a city web page, although these elements are an integral part of a branding exercise. I hope our government too can commit to thousands of Rupees to help create a brand identity and boost national and international tourism.
I hope there will be campaigns, destination brochures, city information centres and souvenir shops that will soon put Chennai-ites (or Madrasis?) on the same pedestal as New Yorkers!
Aishwarya Rao

In the beginning there was nothing. God said, "Let there be light!" And there was light... Watching jaw-dropping fireworks by the Sydney Harbour Bridge has been the highlight of the new year so far! Here's to a terrific, mad and exciting 2010!




Aishwarya Rao
Bourke Street - saturated with department stores, malls, high-end boutiques to cafes, restaurants ranging from Vietnamese to Thai, is a heaven for those who love to shop and those who love to eat!

A performance on St.Kilda street - brimming with life, the city is home to the best in music, art and fashion.

Similar to the acclaimed Macy's windows in New York city, Myer on Bourke Street had a grand Christmas window up. Crowds of people, young and old hijacked the pathway as they stood glued to the animated OLIVIA windows!
Aishwarya Rao

The only way Parvathi kept track of days during summer holidays was by following serials that appeared on DD Metro. This morning the unimaginative tune of Chandrakantha woke her up...just when she was about to ride appa’s brand new scooter. For a while she wriggled in her bed in an effort to shed the drowsiness and then jumped on to the mosaic floor. As she walked past her thatha (whose hands were busy conducting the coffee wave from the tumbler to the davara) Parvathi gave him a dramatic good morning salute. She didn’t notice his gesture in response, as Parvathi was already headed in the direction of an aroma that was beginning to envelope the house.

In the kitchen Paati sat meddling with the karuveppalaia and the delicious scent of arachi vita sambhar made Parvathi hungry instantly. But as it happens with children, Parvathi’s attention to food was brief and it hopped on to her young cousin in the verandah. He sat there memorizing the ranks of gigantic men on ‘WWF’ cards.

While Amma had forbidden them from playing The Singapore Airlines cards, somehow it was okay to engage oneself with meaningless cards that had men’s biceps and chest sizes listed on them...As she stood at the entrance of the verandah staring at her cousin who had staunchly refused to play more intelligent games, she noticed something.

Something beyond the dependable walls of her grand parents’ cosy home in Officer’s colony. Something that grabbed her attention in a manner that the sambhar or the Herculean men on those cards had failed to do! As she took in the scene, Parvathi stood defeated by many emotions that swamped her all at once....May be it was the peppery air around her or the hopelessness she felt when it came to her cousin’s silly games, you see, Parvathi couldn’t stop crying.

Aishwarya Rao
"We all lead boring, ordinary, mundane existences and now and then a bird of paradise comes along, and we all get scared. It scares us because we're not like that, our feathers aren't brilliantly hued in red and green, we're brown and gray and seeing that bird of paradise makes us feel ugly or as though in someway we have failed. Some of us love to watch that bird, and we dream that one day we might be birds of paradise too..."

My most favorite lines from Jonathan Livingston Seagull by Richard Bach, 1970

Sid's shot of the Blue & Gold Macaw, Jurong Bird Park, Singapore, July 2009
Aishwarya Rao
I believe that sometime during his sailing years Sid got the idea that continent hopping was fashionable. That can probably explain how we found ourselves in Australia. Of course there was the motive of higher education. I, for once followed him like a dutiful obedient wife to the second largest city in Tasmania,Launceston...

Honestly to call Launceston a city might be a bit of an exaggeration. When I look at it, the place reminds me of surreal pictures in exotic travel magazines and Lonely Planet guides. Nothing like the ever-so-crowded world of Pondy Bazaar or the urban ruggedness of Dallas.

But I get the feeling I am not remotely disappointed by the absence of bling malls and gigantic super markets. You see for a non-nature lover I surprised myself by falling in love with this small yet beautiful place. I wouldn’t call it quaint...but Launceston seems to be lost somewhere in between its natural unspoilt environment and its raging enthusiasm to keep up with the concrete civilization.

Caught sight of a massive and perfectly semi-circular rainbow while walking back from work and was reminded of how...

We may run, walk, stumble, drive or fly but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way!