Aishwarya Rao
I have waited a long time to see this postcard. To see the cultural capital of South India get branded. Although an 'I love Chennai' postcard is hardly any 'destination branding,' it is a refreshing step in that direction.

I love Chennai postcards are available at Ashvita, R.K.Salai

For a city like Chennai that has a fine history and a rich culture, it has often been misunderstood and sometimes even written off. (Remember the Lonely Planet review that claimed that Chennai lacks the
optimistic buzz of Bangalore?)
But look beyond its oppressive weather and difficult auto-drivers, you will find history in its sights and smells. Competing on every respectable stage beginning with technology, manufacturing, culture, education, media and cinema, Chennai is a grand assortment, a city that has something for everyone.
Yet there's very little that has been done when it comes to branding the city.

WHAT MUST BE DONE?
While the government must continue to invest in roadworks, waterworks and civic maintenance, there is an urgent need to tackle outsider perceptions of the city. Government, business, arts and media must come together to promote Chennai as an exciting destination for investment, tourism and talent! The very same principles of branding products apply to branding cities. So we need a strategy and a well executed campaign that will improve the city's image and communicate a promise of value to both its residents and its visitors.

I hope we can learn from New York, L.A., Melbourne and Sydney, some cities that have been marketed more than successfully. And no, I am not referring to a tourism logo, a tag line and a city web page, although these elements are an integral part of a branding exercise. I hope our government too can commit to thousands of Rupees to help create a brand identity and boost national and international tourism.
I hope there will be campaigns, destination brochures, city information centres and souvenir shops that will soon put Chennai-ites (or Madrasis?) on the same pedestal as New Yorkers!
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In the beginning there was nothing. God said, "Let there be light!" And there was light... Watching jaw-dropping fireworks by the Sydney Harbour Bridge has been the highlight of the new year so far! Here's to a terrific, mad and exciting 2010!




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Bourke Street - saturated with department stores, malls, high-end boutiques to cafes, restaurants ranging from Vietnamese to Thai, is a heaven for those who love to shop and those who love to eat!

A performance on St.Kilda street - brimming with life, the city is home to the best in music, art and fashion.

Similar to the acclaimed Macy's windows in New York city, Myer on Bourke Street had a grand Christmas window up. Crowds of people, young and old hijacked the pathway as they stood glued to the animated OLIVIA windows!
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The only way Parvathi kept track of days during summer holidays was by following serials that appeared on DD Metro. This morning the unimaginative tune of Chandrakantha woke her up...just when she was about to ride appa’s brand new scooter. For a while she wriggled in her bed in an effort to shed the drowsiness and then jumped on to the mosaic floor. As she walked past her thatha (whose hands were busy conducting the coffee wave from the tumbler to the davara) Parvathi gave him a dramatic good morning salute. She didn’t notice his gesture in response, as Parvathi was already headed in the direction of an aroma that was beginning to envelope the house.

In the kitchen Paati sat meddling with the karuveppalaia and the delicious scent of arachi vita sambhar made Parvathi hungry instantly. But as it happens with children, Parvathi’s attention to food was brief and it hopped on to her young cousin in the verandah. He sat there memorizing the ranks of gigantic men on ‘WWF’ cards.

While Amma had forbidden them from playing The Singapore Airlines cards, somehow it was okay to engage oneself with meaningless cards that had men’s biceps and chest sizes listed on them...As she stood at the entrance of the verandah staring at her cousin who had staunchly refused to play more intelligent games, she noticed something.

Something beyond the dependable walls of her grand parents’ cosy home in Officer’s colony. Something that grabbed her attention in a manner that the sambhar or the Herculean men on those cards had failed to do! As she took in the scene, Parvathi stood defeated by many emotions that swamped her all at once....May be it was the peppery air around her or the hopelessness she felt when it came to her cousin’s silly games, you see, Parvathi couldn’t stop crying.

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"We all lead boring, ordinary, mundane existences and now and then a bird of paradise comes along, and we all get scared. It scares us because we're not like that, our feathers aren't brilliantly hued in red and green, we're brown and gray and seeing that bird of paradise makes us feel ugly or as though in someway we have failed. Some of us love to watch that bird, and we dream that one day we might be birds of paradise too..."

My most favorite lines from Jonathan Livingston Seagull by Richard Bach, 1970

Sid's shot of the Blue & Gold Macaw, Jurong Bird Park, Singapore, July 2009
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I believe that sometime during his sailing years Sid got the idea that continent hopping was fashionable. That can probably explain how we found ourselves in Australia. Of course there was the motive of higher education. I, for once followed him like a dutiful obedient wife to the second largest city in Tasmania,Launceston...

Honestly to call Launceston a city might be a bit of an exaggeration. When I look at it, the place reminds me of surreal pictures in exotic travel magazines and Lonely Planet guides. Nothing like the ever-so-crowded world of Pondy Bazaar or the urban ruggedness of Dallas.

But I get the feeling I am not remotely disappointed by the absence of bling malls and gigantic super markets. You see for a non-nature lover I surprised myself by falling in love with this small yet beautiful place. I wouldn’t call it quaint...but Launceston seems to be lost somewhere in between its natural unspoilt environment and its raging enthusiasm to keep up with the concrete civilization.

Caught sight of a massive and perfectly semi-circular rainbow while walking back from work and was reminded of how...

We may run, walk, stumble, drive or fly but let us never lose sight of the reason for the journey or miss a chance to see a rainbow on the way!

Aishwarya Rao

A part of a post does little justice to the magnificence of the gigantic idol of Shiva located on the banks of the Arabian sea. At 123 feet, it is the tallest idol of Shiva in the world. Designed to receive the rays of the sun throughout the day, Murudeshwara shines in an unparalleled radiance, delighting his large and eager audience.

After Saturday night’s rest, we reached the Murudeshwara temple on early Sunday morning. Apart from the main deity, we found two other deities interesting – Dattathreya and Jattigeshwara. After the darshan we headed up the stairs to learn and enjoy the history of the place. Right beneath the massive idol is a cave carved with murals narrating the origin of Murudeshwar (again in Kannada). If you prefer, there are guides outside the cave who would be willing to narrate the story with its engaging nuances in a language of your choice.
Our final and obvious destination was the beach beneath. With its fine sand and angular waves, it is easy for a bunch of travelers to forget their agenda and relax in the waters.
While we did not check out the Tipu Sultan’s fort in the vicinity, it might be a good place to check out if you have the time.


After breakfast at the RNS Highway Hotel we headed straight to Kollur.
Where to stay: The RNS Hotel on the beach. The air conditioned rooms can be a little too expensive at Rs.2000 per room for a day. Your best bet is the RNS Highway Hotel maintained by the same management on the way to Murudeshwara. Located 5 minutes from the beach, this newly constructed hotel has the facilities of a 4 star hotel and offers clean and fully furnished rooms (including TV) starting at Rs.300.

After Shiva, we headed to see Shakthi on the banks of the Sauparnika river in Kollur. It was in this Moogambikai temple that we waited for almost half an hour before we received the Darshan, despite having purchased special tickets @ Rs.15/- for a short-cut to see the deity. It is believed that Goddess Mookambikai, the unified form of Lakshmi, Saraswathi and Parvathi appeared before Adi Shankara in this very Kodachadri valley.
The lengthy queues, the gold plated crest and the “jerugandi” (or move quickly) orders inside the temple gives the impression that one is in Tirupathi. Being a part of the seven “mukti” sites in Karnataka, Kollur attracts thousands of devotees every day.
The temple hosts some rare idols like the panchamukhi vinayaka (five faced Ganesh) and a string of lingas such as the Pranalingeshwar, Partheshwar, ChandraMouleeshwar and Nanjundeshwar. More information is available here.

After a photo session at the Agumbe sunset point, our final call for the day was on the banks of the Tunga river, the beautiful Shringeri, one of the most prominent Hindu sites of pilgrimage in India. Words can do little justice to the striking scenic features of this place. There is little surprise that Adi Shankara decided to make Shringeri his home ground where he stayed and preached his principles of Advaita Vedantha. The Sharada temple in the premises houses the most pleasing looking deity bedecked in exquisite ornaments.
Nearby is the Vidyashankar temple, acknowledged as an architectural wonder, where the first rays of the sun corresponds with the zodiacal sign of the month that is engraved on its walls!
There runs a bridge across the river and on the other side is a dense rain forest. If not for our packed schedule, we would have loved to stay back in the lovely gardens of Shringeri where there are guest houses run by the temple administration. After an early dinner right outside the temple, we left to Horanadu, where we had planned to stay the night!
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A brilliant journey cutting across the glorious green canopy of Karnataka began with the darshan at our family deity’s- Kateel.


Kateel (Cut-eel) is a magnificent Durga temple right in the middle of river Nandini is located 27 kms north of Mangalore. The presiding deity of this temple is the “Sowmya Rupa” or the softened manifestation of the fierce Durga Parmeshwari. The deity’s unusual sitting posture is evident as her feet peep out firmly from under the elaborate decoration and a grand saree (most likely to have been an offering from her devotees).
The deity had such an unmistakable charm, certain ‘cuteness’ about her that almost everyone wanted to catch a glimpse of her poised form before we left. With the sound of flowing water (Nandini) and the echo of gigantic rain drops falling on the temple roof in the background it would have been easy to have remained immersed in the lure of this temple.
Legend has it that Nandini (the daughter of the sacred cow Kamadhenu) was cursed by a sage Jabali, to flow as a river on earth and that Durga takes birth as her daughter to release her from the sage’s curse.
You can read more about Kateel history here.
Kateel can easily be the starting point of your pilgrimage+of a weekend getaway. Not only is it located only 25 minutes from the city, but the route to the temple is also absolutely scenic, cheerful and green. Our next destination was Udupi. However on the way to Udupi we stopped at four other must visit sites.

First was the Bappanaad Durga Parameshwari temple located in Mulki. It is believed that Bappa, a Muslim merchant was responsible for building this temple. A detailed explanation of the temple history is available here.

At the temple, you are likely to notice the fine architecture, the neatly maintained premises, and the temple authorities who are friendly and personal. The Bappanaad Dolus (drums) an essential part of the temple’s annual utsava (festival) hang majestically in a corner. If you like you can capture some of these antique instruments on camera as you are allowed to do so.

Our next stop was at Sri Vishweshwara temple, Yellur.The deity Vishweshwara is represented by the Shiva linga with an imposing face. The Linga is made of ‘Rudrakshi Shila’ a rare variety of stone and we were told that the Linga was discovered by a tribal woman who found the ground bleeding after she cut the woods. The attraction in this Yellur temple is the giant ox (Nandi) who is decorated splendidly during festivals and other special occasions. More information is available here.
Kunjaragiri Durga and Pajaka Kshetra
Located on a hill in Pajaka (the birthplace of Sri Madvacharya) around 9kms from Udupi is the Kunjaragiri Durga temple also known as Durga Betta. With two flights of stairs, it is an easy climb up hill. This is a must see location as it offers a fascinating panorama of the land around and the Arabian sea beyond.

Upon climbing down we visited the ancestral home of our Guru, Sri Madvacharya at Pajaka Kshetra. It is amazing to see how the place tightly holds traces of the life of Sri Madvacharya. Every visitor is first taken to see the Ananteshwar deity in the premises and then guided around the house. One is offered snippets from Sri Madhva’s life (in Kannada of course) including stories about the magical banyan tree and the two mammoth rocks that Madva used as a lid to protect milk from cats. It might be useful to have someone with the knowledge of the language accompany you.

After quick darshans at the Chandreshwar and Ananteshwar deities in Udupi we landed at one of the most ancient temples in Udupi, that of Sri Krisha. The idol is adorable and is decked up elaborately with rich jewels and stones. Although one can see him only through a small window on the beautiful carved door of the shrine, the spectacle is breathtaking.
The manifestation, believed to have been installed by Sri Madvacharya leaves a memorable and lingering impact. One must not miss the “Kanakana Kindi”, a small window through which Kanakadasa, a lower caste devotee of Sri Krishna is supposed to have been blessed with his darshan.
You can find the legend of Udupi Krishna here. If you land up in Udupi around lunch or dinner time (like we did) there is a vegetarian restaurant by name Sarovar that you might want to check out.

On our way to Murudeshwar from Udupi on Saturday night, we stopped at Anne Guddi a Ganesh temple. A large silver Ganesh dressed in rich tones awaits his audience and five year olds take up the responsibility of distributing the prasadha. After a long and magnificent day we headed to Murudeshwar through pouring rain and highway traffic. The Maravanthe beach beside the road added to the excitement late that night